Focus on building something that survives any future

As someone who helps B2B leaders navigate an increasingly complex market, I'm constantly asked about the future.

Will AI replace salespeople?

Are we heading into a recession?

Will the flying cars from Back to the Future 2 ever be made?

But here's what I've learned:

Nobody really knows.

But I stay optimistic, because the alternative - living in fear of what might happen - is a miserable way to operate.

✅ What we can predict:

→ Growth will continue, but it won't be evenly distributed
→ Those who embrace change will have more opportunities
→ Most predictions won't come to pass exactly as promised

✅ What remains a sure bet:

→ People still buy from people they trust
→ Strong narratives will always influence decision-making
→ Authentic connections trump automation

The companies thriving aren't the ones with perfect predictions.

They're the ones building strong brands and relationships that work regardless of what happens next.

Focus less on predicting the future.

Focus more on building something that survives any future.