5 pillars to building a 'soulful' personal brand

Resurrect your business’s soul.

5 pillars to building a 'soulful' personal brand.

(Without them, your brand will be lost amongst the millions of other soulless brands)

1. Purpose:

Get clear on your why - Every choice becomes clearer and more compelling, when aligned with your purpose.

Ask yourself:

→ What’s the problem you’re solving?

→ What does your offer replace?

→ What’s your key USP, that makes you irreplaceable?

→ What’s the core belief that drives your mission statement?

2. Positioning:

While purpose defines the problem.

Positioning defines your solution and target audience.

3. Core message:

It’s essential you have a go-to ‘elevator pitch’ that communicates your position in a clear and compelling way.

Which focuses on your customer’s transformation, rather than your product features.

4. Narrative:

The brand perspective that feels most true, that excites the most, and that convinces your prospect their problem will get solved, wins.

And the others lose.

The ability to consistently delight and inform folks, and instil a sense of belief, is why content is so powerful.

5. Visuals:

Every brand needs a strong, beautiful, and recognisable visual identity

Remember:

Branding isn't about selling.

It's about laying the foundation towards creating more meaningful connections.

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